What is Increase Kerning?

Typography isn't just about choosing a font that looks good; it's about how that font is used. One critical aspect that often goes unnoticed is kerning. Proper kerning can transform text from something readable to something memorable. It's a subtle art with a powerful impact on brand identity.

Understanding Kerning

What is Kerning?

Kerning refers to the adjustment of space between individual letter pairs. Unlike tracking, which adjusts spacing uniformly over a range of characters, kerning focuses on specific letter combinations that might appear awkward if left untouched. For instance, spacing between "A" and "V" might need more attention to fit together seamlessly.

Why is Kerning Important?

Good kerning enhances readability and aesthetics. When text is kerned correctly, it feels balanced and professional. Poor kerning, however, can lead to misinterpretations or make your brand appear amateurish. For instance, you wouldn't want the letters in your logo to look squished or too spread out (source).

How to Increase Kerning Effectively

Choosing the Right Font

Not all fonts are created equal. Some require more kerning adjustments than others. Serif fonts, for instance, often need more attention to kerning than sans-serif fonts. When choosing a font, consider how much effort will be needed to adjust the kerning. A poorly kerned font can distract, whereas a well-kerned one can enhance messaging.

Utilizing Design Software Tools

Most modern design software, like Adobe InDesign, offers powerful tools for adjusting kerning. In InDesign, you can press Alt+Left/Right Arrow (Windows) or Option+Left/Right Arrow (Mac) to tweak kerning between characters (source). Familiarizing yourself with these tools can save time and improve precision in your designs.

Visual Examples of Kerning Adjustments

Seeing is believing. Before and after images of kerned text can show how much difference a few tweaks can make. Consider a headline where the "W" and "A" seem miles apart; with a bit of kerning, they can become a harmonious pair. Try adjusting different pairs and observe how the overall text aesthetic improves.

Common Mistakes in Kerning

Overly Tight Kerning

Too much kerning can be as distracting as too little. Overly tight kerning might make letters touch when they shouldn't, leading to a cluttered look. This can reduce readability and make your text appear cramped (source).

Inconsistent Kerning Across a Brand

Consistency is king in branding. Different kerning across various brand materials can confuse and fragment your brand identity. Imagine a logo on your website looking different from the one on your business card due to inconsistent kerning. Maintaining uniformity ensures coherence and strengthens brand recognition.

Conclusion on Increasing Kerning

Kerning is more than just a detail in design. It's a way to ensure your text communicates the intended message clearly and aesthetically. By understanding the nuances of kerning and using the right tools, you can craft text that not only catches the eye but also reinforces your brand's identity. Whether you're designing a logo or setting up a website, don't overlook the power of well-kerned text. Take the time to apply these techniques, and watch how they transform your design into a professional piece that leaves a lasting impression.